Neue Atmung 19, Dosandae-ro 23gil, Gangnam-gu, Seoul,
Republic of Korea. (559-9 Sinsa-dong)
Double 2020, Small graphic, Print
From repeated form of year 2020, The 4 types of greeting cards are designed with works of art which stand for ‘double’. The 4 works of art and the artists : #1 ‘Untitled (Perfect lovers)’ by Felix Gonzalez-Torres, 1991. #2 ‘Seven virtues / Seven vices’ by Bruce Nauman, 1983-1984. #3 Series works ‘That is right and other similarities’ by Edward Ruscha, 1989. #4 ‘Fémur d’homme Belge & fémur de la femme Francaise’ by Marcel Broodthaers, 1965.
Riso printed by Corners.
It’s for sale & available* inquiry ︎ firstname.lastname@example.org
Arko Art Center Mid-career Artist Exhibition 2019-2020, Exhibition Identity, Print
“As a part of the ‘2019 Arko Art Center Mid-career Artist Exhibition’ series, the Arko Art Center highlights the works of art created by Korean artists Bae, Jongheon and Heo, Kuyoung who are based in Daegu and Daejeon, respectively. This exhibition, which is comprised of two separate individual exhibitions on different floors, is intended not only to summarize the recent works of these two artists on the themes of extinction, traces, environment and ecology, in which both of them have been interested, but also to introduce their new works. Particularly, through the works of these two artists who have been interpreting the images captured from everyday things or from a phenomenon from a different perspective by visualizing them in the format of multimedia installation, painting and text, you can not only enjoy the thoughts and perspectives of these two artists, but also understand how they interpret the traces of nature immersed in our daily lives as well as in the flow of time”.
Jaehoon Choi takes note of moments when humans encounter mass-produced objects and judge and define them by their appearance elements even before they recognise the object’s actual purpose while being enticed by the design, letters, numbers or symbols of its packaging. In ‘Form of Cover’, the rhetoric graphical elements dissolved in the coverers of the objects are interpreted and translated into various levels, to present a phenomenon in which they are recognised as a symbol and type beyond the information of real objects.
Typojanchi 2019 6th International Typography Biennale
Typography and Objects Kaleidoscopes, polyhedrons, clocks, corners, sundries, and plants
Culture Station Seoul 284
Oct. 5. – Nov. 3. 2019. (for section : Oct.25.-Nov.3.2019.)
Humankind Creation Phase 01 2019, Small Graphics
The work as Celebration of “Humankind Creation”, masterpiece in art history, begin the project with Phase 01, Furniture series. made with following Selection of 3 Designers’ Chair.
#1 De Stijl piece, Red Blue Chair by Gerrit Rietveld in 1917.
#2 Mid-Century Modern piece, Sofa with Arms by Shiro Kuramata, 1982.
#3 Bauhaus piece, Wassily No.B3 Chair by Marcel Breuer, 1925.
Studio Simdo 2019, Brand Identity, Print
Studio Simdo is Professional Black & White Photography studio located on Seochon village, Seoul. The Identity of the brand is organized with variable grid typographic system with Messina Sans typeface and Optical illustration from <Cyclopædia: or an Universal Dictionary of Arts and Science> by Ephraim Chambers, 1728. The logotype designed with repetitive form of its name “Studio Simdo”. On various types of printed matter, variable typographic system applied with the ‘Clamp’ shape as section deviding. and a numeric system from the Grayscale value (00-10 or 00%-100%) which is used frequently in Black & White photography. The original hand-drawn Optical illustration from ‘Cyclopædia’ is converted into digital images and applied as symbolizing the principles of Lens & Camera.
This project is featured in The Brand Identityon Jan.15.2020. as an article “Jaehoon Choi revives a series of optical illustrations from a 1728 encyclopedia”.
Studio Simdo ︎
2F, 46, Pirundae-ro, Jongno-gu, Seoul, Republic of Korea Monday-Sunday (Open Studio on Friday)
Telephone +82 6326 0344
Color bits 2019, Self-initiated
Pills -Sugar coated, capsuled chemicals : Xanax, Tylenol, Valium, Prozac, Aspirin etc. ’Color bits humans can swallow’ in pieces of medicine description papers. the colors could conceal something repulsive or potent.
“yyyyynnn” Logotype is made with 5:2:3 ratio based on typeface Univers. Logotype design is arranged with their enumerated lowercase letters. letter ‘n’ is modified (shortened) in order to regulated value Y. Value X - The space between ‘y’ and ‘y’ is half value of space between ‘n’ and ‘n’.
Brand Identity/Graphic design for yyyyynnn, the cafe run by Creative Studio Unravel. Inspired by enumerated capitals in the name of brand, the brand images are composed of some concepts & keywords like continuity, regularity and irregularity. Typefaces : Ginto Nord by Dinamo Typefaces, Suisse int’l by Swiss Typefaces
Production/Project authority : Creative Studio Unravel
Spatial design, Project director : Jinkyoung Lee
Brand Identity, Graphic design : Jaehoon Choi
Managing : Sooyeol Lee
Associations : FELT
1F, 71 Yoonboseon-gil, Jongno-gu,
Seoul, Republic of Korea.
11am - 9pm / Monday - Sunday
T +82 2 735 6701
2019, Exhibition Identity, Poster
Exhibition Identity & Poster design for the special exhibition <Paranoid Park> in Korea galleries Art fair
<Paranoid Park> Young Artist Open Call 2019 / 2019.2.20-24 / COEX C Hall / Artists : Kim Daniel, Kim Minhee, Roh Youngmee, Park Sohyun, Park Junghae, Park Jiae, Woo Jeongsu, Lee Kanghyuk, Lee Mijung, Lee Jiyeon, Cheon, Ham Sungju / Curated by Yoo Jinsang & Yoon Juli / Organized & Managed by Galleries Association of Korea
Sentences about “Neither Artist nor Designer”, the original quotes from Paul Elliman in <back to future Vol.lll> 2009 with Grow typeface and printed on a t-shirt.
It’s for sale & available*
inquiry ︎ email@example.com
Q from A 2018, Small graphic
Folding card series with Quotes from Artists as New year’s greeting card.
Artists : Lawrence Weiner, Theresa Hak-kyung Cha, Sol Lewitt, John Baldessari.
Riso printed on Inuit tactile 250g by Corners
Typefaces : Grow / Opposit / Suisse Int’l / Larish Alte / Ginto Nord / Ostia Antica Italic
Business Card 2018, Small graphic
for the card design; Erased texts make geometric shapes.
Typeface : Suisse Int’l
CSU 18 Project book
2018, Identity & Editorial design
Creative Studio Unravel is Seoul based interior design studio which suggests creative spatial design solutions. Visual Identity & Editorial design for the company’s new Project book which is archiving their works in 2018.
For the post deliveries, the message card and the shipping invoice also designed with the same identity system in Suisse Int’l typeface. Typefaces : Suisse Int’l / Saol text / Univers
Production/Project authority : Creative Studio Unravel
Words : Dongil Lee
Editorial design : Jaehoon Choi
Photography : Sunghoon Han Eng. Translation : Seoul Selection
Stationery as Aesthetic tool
Object zine is quarterly magazine about ‘object’ that produced and published by Werk. The zine brings different themes and objects each volumes. The zine is pursuing and discovering the new perspective of tools or materials in everyday life. Also suggests another vision of aesthetic in details of ‘object’ we use or take.
Photography for OBJECT ZINE①
2018, Art direction for Photography
Art direction of Photography for Object zine.
The objects are selected and arrange with their history and usage.
2018, Brand Identity
New fashion brand which is specialized in bag and shoes by Seoul based brand “YUUL YIE”. Production & Project managing, Space designed by Creative Studio Unravel.
The movie : <Phantasiesätze>Dane Komljen (Germany, Denmark) “Many years ago, the cities by the river were gripped by a contagion. Things started to change and everything slowly became something else”.
2018, Annual poster project
The annual project of making 3 posters. Made with the concept of our attitude towards to daily life like paper works and meaningless circulation of times under ideal names. Riso printed by Corners.
DRIE Amsterdam Graphic Discovery
The archiving works on graphics which form specific urban scape.
2017, Brand visual direction & Packages
Brand visual and art direction. Bold color and graphic motif from the ingredients, functions that developed and adapted for products and packages, photography.
3D Rendering : Daejin Ahn Product Photography: KKJ Photography
100 Daughters and 10 Mothers
2017, GIF memes for part of 5th Typojanchi: Mohm
The nature of meme resembles the human genetic cells: generated, destroyed, reproduced. Memes used in this project are produced from autonomous interpretation by a first generation of designers. These memes are divided (recreated) by more designers of the next generation and reproduced consecutively by the third generation of designers. http://typojanchi.org/2017/#!/theme/100_daughters_and_10_mothers
2017,Brand second logo design feature
Yellow Pizza is old fashioned-American style pizza diner in Seoul. A lightning symbol used for their fast delivery system and the shortened style of “Yellow Pizza” as YPZ is used as the new sub logo and sleek mood of the diner.
NO ONE HAS OUR
2016, Exhibition Identity & Visual direction
“NO ONE HAS OUR” is 17th graduate exhibition of Dept.of Fine arts in School of Visual Arts, Korea National University of Arts. The organic form in various colors were symbolized as their “undefined characters and identities” Designed by graduate exhibition design crew : Jaehoon Choi, Jaehyun Kim, Soyoung Kim, Jina Park
Work about between spoken & written “Words”. and also something broken, deficient words, between certain/vague nuances of language. It could be defined as anatomy of the words we use in various ways. include authentic anatomy of mouth, vocal cords illustrations. It’s about the gap which is occured by “words” in the middle of talking & reading when we share the same things. the book is sequence of capturing the gap as graphical images.
Begin with the "Bad attitude" to distort and twist the texts -the information to be sarcastic on obedient corny "graphics", It’s not about the graphical appearence, It’s about the way of showing information through the printed matters. Reference "Dictee" by Theresa Hak-kyung Cha. "Untitled" by Barbara Kruger.