Tips for artists who want to sell, 1966-1968

by John Baldessari

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• Generally speaking, paintings with light colors sell more quickly than paintings with dark colors.
  
  

• Subjects that sell well: Madonna and child, landscapes, flower paintings, still lifes (free of morbid props, dead birds, etc.) Nudes, marine pictures, abstracts and surrealism.
  
  

• Subject matter is important: it has been said paintings with cows and hens in them collect dust while the same paintings with bulls and roosters sell.