Tips for artists who want to sell, 1966-1968

by John Baldessari


Acrylic on canvas. 68 x 56 1/2 in. (172.7 x 143.5 cm). (Courtesy The Broad Art Foundation, Santa Monica / © John Baldessari)

  • Generally speaking, paintings with light colors sell more quickly than paintings with dark colors.

  • Subjects that sell well: Madonna and child, landscapes, flower paintings, still lifes (free of morbid props, dead birds, etc.) Nudes, marine pictures, abstracts and surrealism.

  • Subject matter is important: it has been said paintings with cows and hens in them collect dust while the same paintings with bulls and roosters sell.